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A brand that captures your heart gains commitment

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Scott Talgo Tagged: branding, inspiration, quotes

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Brands are created in the mind

“Products are made in the factory, but brands are created in the mind.” – Walter Landor

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Should We All Be Suckers?

“I’m a sucker for packaging!“ — Chloe Sevigny

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Packaging Has To Sell The Product

“The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.” — Jerry Only

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Origrami: Instagram Prints

You love Instagram, right? Have you ever thought about having some of your favorite Instaphotos printed so you can display them in your home? Office? Car? Well, it can actually happen. A friend of mine...

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Inspire to Purchase

“The packages are trying to engage the consumer in such a way that they’re inspired to buy the product.“ — Chris Lyons Tagged: inspiration, packaging, purchasing, quotes

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Basin White: Black Oak Shave Cream

A friend of mine recently introduced me to Basin White, a company specializing in luxury bath and body care. Now, this isn’t the type of product or store I would normally seek out on my own, but I was...

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Pure Honey by Madhava Naturally Sweet

One of my co-workers recently brought in a food item they’d ordered online. I happened to catch a glimpse of it walking by their desk, this Ambrosia Honey manufactured and distributed by Madhava...

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Explore the Fun Packages

“I’m not a make-up person, but I love wearable products that are easy to use, with fun packaging.“ — Charlotte Ronson Tagged: inspiration, packaging, products, quotes

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Customers Need to Fall in LOVE With Your Brand

Ran across this article on Mashable earlier in the week, and while it’s not directly talking about packaging (but having close ties), it does speak to total sheer importance of customers and their need...

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